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B2B catalog · Product data · SEO

A B2B steel catalog built around technical specifications.

We developed a catalog for UKRSTEEL where buyers select steel products by specification, compare variants and build a combined request for a quote. Product data, filters and the enquiry list work together in one interface.

Project overview

Role
Catalog architecture, interface design and development
System
Product selection and quote requests
Languages
Ukrainian and Russian
01

The buying process

Product selection starts with specifications.

Steel procurement depends on dimensions, grade, standards and manufacturing methods. We organised the catalog around these specifications, connecting product groups with the variants buyers need to compare. Price and availability are confirmed through an enquiry.

UKRSTEEL homepage with product categories and catalog search.
  • 01Search by specification
  • 02Product groups
  • 03Quote requests
02

Product selection

Filters match the product being selected.

Different steel products require different selection criteria. We connected the filters to product data so buyers can narrow the selection using relevant characteristics. They can compare variants in a table or switch to cards, keeping product specifications in view.

UKRSTEEL catalog section with technical filters and a product comparison table.
  • 01Product-specific filters
  • 02Variant comparison
  • 03Table and card views
03

Quote requests

Several products. One request for a quote.

Buyers add selected products to a specification list, set quantities and units, and submit one combined enquiry. Product characteristics travel with the request, so there is no need to retype them in a message to the sales team.

UKRSTEEL enquiry list with selected products, quantities and units.
  • 01Selected product parameters
  • 02Quantities and units
  • 03One combined enquiry

The result

From product selection to a request with clear specifications.

Buyers can find steel products by their characteristics, compare variants and collect several items in one enquiry. The sales team receives the selected products, specifications and quantities needed to prepare a quote.

Catalog structure

A shared structure for products, filters and pages.

The catalog connects product groups, selection criteria and individual variants through one data model. Each variant has a canonical address, and Ukrainian and Russian versions provide separate localised routes. This gives product discovery and technical SEO a common foundation.

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