B2B catalog · Product data · SEO
Complex metal specifications turned into a clear buying system.
A multilingual B2B catalog connects technical product discovery, exact variants, specification lists and quote-led sales.
Project overview
- Role
- Product architecture, UX and engineering
- System
- B2B catalog and RFQ workflow
- Market
- Ukraine
The business problem
Professional buyers do not shop from a generic product grid.
Metal products are specified through geometry, grade, standard and manufacturing method, while current price and availability remain quote-driven. The experience had to preserve technical precision without turning discovery into a spreadsheet.
Product discovery
Real product data drives the filters.
The hierarchy connects category, family and exact position. Stable product-type keys own selector order and facets, while buyers can compare variants in table or card form without losing commercial context.
Conversion model
One specification, then one qualified request.
An exact position retains its parameters in a canonical route. Buyers add it to a specification, set quantity and unit, and send a combined request rather than repeating technical details in an unstructured message.
Implemented system
A catalog architecture that serves buyers and search demand.
The public flow connects category, family, real-data filters, exact variants, specification and quote request across Ukrainian and Russian routes.
Next evidence milestone
The product layer is visible; business impact still needs a measured baseline.
The next case revision should add an approved project timeline, crawl coverage, Core Web Vitals and enquiry-funnel evidence. Until then, the strongest proof is the working technical buyer journey and its underlying data model.